Today, aesthetic medicine has a demand greater than ever, especially non-invasive treatments. With the advancement in technology the age-old concerns like acne scars, sun damage, wrinkles and stubborn fat are easy to treat and the process has very little down time. Aesthetic medicine encompasses all medical procedure that are focused on improving physical appearance and overall satisfaction of the patient with a non-invasive process. As per a study by the Aesthetic Medicine and Cosmetic Surgery Market, the global market of aesthetic medicines is set to rise at a very high rate in the first half of this decade. The outlook is quite rosy and hence many new technologies are emerging and coming to the forefront.
New trends in aesthetic medicine
Here are some of the latest trends in the field of aesthetic medicine:
- Platelet-rich plasma: This involves injecting platelet-rich plasma from the patient’s body itself and helps in preventing hair loss and skin resurfacing. PRP when used with additives like hyaluronic acid and neuromodulators can improve complexion, this was previously possible only with laser treatments.
- Preventative injectable: Administering a variety of neuromodulators in an early stage of life, like 20s or 30s can resolve minor aesthetic issues in early adulthood, meaning they will not need an invasive surgery later in life.
- Muscle sculpting: There has been an increase in the demand for in-clinic muscle toning to complement fat reduction. Treatments like CoolSculpting, EmScuplt and CoolTone have shifted the focus from solely removing fat to building and sculpting muscle mass.
- Super Spa: Spa is no longer only about a facial and a relaxing massage. The new age spas will look beyond pampering services and add aesthetic services to the menu. For example, getting a chemical peel done along with a relaxing massage.
- New lasers: The newest laser technology of Picosecond laser is the latest in the market and is used for treating fine line, brightening and rejuvenating skin, removing unwanted tattoos and acne scars.
- Velashape III for cellulite management: This is a procedure to reduce cellulite and reduce circumference of the thighs. It uses a combination of technologies that use heat to target fat cells.
- Non-invasive body contouring: A combination of modalities like deep tissue heating, radio-frequency energy and suction coupled negative pressure are used in this process. It takes about 8 weeks to complete the process, which includes one session per week.
What makes aesthetic medicine a popular trend?
Aesthetic medicine is a non-invasive modern medicine, unlike cosmetic surgery. It needs minimal anesthesia or no anesthesia at all. This fact undoubtedly makes aesthetic medicine a popular and growing trend of modern medicine. Patients are embracing it with open arms as they want to minimize effects of aging and enjoy their life to the fullest while being in the best of their health. More and more people are seeking a non-invasive treatment to tackle wrinkles, fine lines and other signs of aging and regain their self-confidence. This procedure has very little downtime, so the patient can be back to their routine in almost no time. This modern medicine is now not confined to plastic surgeons and dermatologists’ practice but doctors of other specialties like dentistry or ENT also use it to address their patient’s need of aesthetic enhancement. This has also created a lucrative business opportunity for many doctors and hence they have expanded their practice and services to include aesthetic practice. Face tightening procedures are gaining great popularity majorly because of the rapid results and minimal downtime. Every person has a unique profile and requirement, hence the most suitable treatment needs to be decided in consultation with the doctor.